Road safety

Road Safety

Road deaths can and must be moved toward zero. For every pound spent on improving the safety of roads, the economy saves £3 or more through stopping serious crashes and avoiding the need to pay for costs such as health and long term care. You could be travelling every day on a road that has been rated high risk. Find out and encourage the Government to invest and improve at

Since motoring began, more than 5 million have been killed or seriously injured on our roads. Even now, 71 people die or are seriously injured on the UK’s roads every single day. As the third largest motor insurer in the UK, Ageas is only too aware of the impact of these crashes. We see the devastating effect on people involved, their friends and families, and all those who have to deal with the aftermath. While our customers can be confident that if they are in an accident, large or small, we will be there to support them, it would be wrong for us not to do what we can to reduce the chance of them being in a crash in the first place. We teamed up with the Road Safety Foundation in 2012 and have since been campaigning with them to improve the safety of Britain’s roads. We believe that road crash deaths in the UK must, and can be moved towards zero.

Road Crash Index

In collaboration with the Road Safety Foundation, we have launched Britain’s first Road Crash Index to help you give MPs the ammunition they need to take action to stop waste of life on our roads.

The Index allows you to explore by county:

  • The number of crashes
  • The level of road safety improvement (or decline) between 2010-12 and 2013-15
  • The financial cost of injury road crashes in each county
  • The cost per head of population
  • Risk maps of roads in each county

For those constituencies that contain dangerous roads, we make it easy for you to contact your local MP either through email or social media to ask them to support new investment that will cut the number of road crash deaths and injuries. Take action now.

Cutting the Cost of Dangerous Roads 

Cutting the Cost of Dangerous Roads is the latest report from the Road Safety Foundation, in partnership with Ageas, and shows that with advanced technology and targeted investment on the UK’s the most persistently dangerous A-roads in the UK, we can fix roads before people die.

Open the report for more information

Supporting Safe Driving into Old Age

In 2015 Ageas and the Road Safety Foundation created an Older Driver Task Force which comprised of more than 25 leading road safety experts and organisations in transport, health, policing, licensing, car manufacturing and insurance – including BIBA, and the AA. It was created to establish shared understanding across many disciplines. Split into three key working groups, it looked at the academic evidence base, the latest in vehicle, road and information technology and reviewed best practice examples of support and self-help schemes.

Following 18 months of research and consultation, the Task Force launched its findings and recommendations.

7 key recommendations:

Analysing the latest international evidence, available technology and road safety schemes, the recommendations include:

  • Requiring the DVLA to get evidence of an eyesight test at licence renewal.
  • Raising the automatic requirement for drivers to notify the DVLA at age 70 of any medical condition affecting driving to 75 - if the requirement for an eye sight test is made compulsory.
  • Asking a consumer body to prepare specific advice on modern car safety features that are of special significance for older drivers – and consider “silver” NCAP-style assessment.
  • Improving road design, signs and markings to meet the highest international standards specifically to aid older drivers but bringing benefits for all drivers.
  • Evaluating existing driving appraisal courses and improving information provided to older drivers, their families, and medical professionals.
  • Piloting new products which offer an alternative to driving for older people.
  • Pooling insurer data and research into major claims involving older drivers to understand the detailed causes.

Launch interactive version of the full 'Support Safe Driving into Old Age' report, (PDF, 5MB)

Making Road Safety Pay

In 2014 we launched a report that we commissioned from the Road Safety Foundation to provide a comprehensive view of road safety in Britain with recommendations that could be turned into practical actions to save lives and prevent serious injury. The response from the Government was very positive:

the ‘Safe System’ approach was accepted and is central to the government’s Road Safety Strategy published in December 2015; The key principles underpinning and driving a safe system approach are that: people make mistakes; people have a limited tolerance to injuries and safety is a shared responsibility
the Government’s Road Safety Strategy recognises that telematics insurance has broken new ground in rewarding safe driving behaviour;
the case for Autonomous Emergency Braking as standard is advancing through results published by Euro NCAP and Thatcham Research in 2015;
Highways England adopted an immediate goal that 90% of travel will be at 3-Star or better on its network by 2020, with further advances planned in the next Road Investment.
The Minister of State at the Department for Transport, Robert Goodwill, was supportive of our recommendation to create an Older Driver Task Force to prepare a National Older Driver Strategy. The emphasis was on the government and industry working together to ensure older drivers stay on the road and enjoy independent lives for as long as it is safe to do so.

Facts and figures