Barry Smith, Ageas CEO said: “I’m absolutely thrilled that we have picked up the Gold Standard for Insurance for the fifth consecutive year, having been the first insurer to achieve this standard in 2008. My appreciation goes to the team at Ageas for continuing to raise the bar in terms of fair value, trust and customer service amongst other performance criteria.”

The judging panel recognised that Ageas displays a clear understanding of customer needs when it comes to insurance and were particularly impressed with how all aspects of the business are structured to deliver service excellence, taking customer trust seriously.

Commenting on the award, Lawrence Gosling, Chair of the Gold Standards Judging Panel said: “Ageas displays a consistent and clear understanding of customer needs when it comes to insurance. Judges were particularly impressed with how all aspects of its business from employee development through to client communication are structured to deliver the best possible service standards.  The Gold Standard Awards are one of the toughest financial services Awards to achieve, so for Ageas to be the only insurer to achieve the Gold Standard for Insurance, and for five consecutive years, is a true testament to its commitment to its customer."

Now in their ninth year, the Gold Standard Awards take into account financial strength and assess areas such as trust, fair value, service, as well as capability to conduct business. They are designed to identify companies that not only have strong structures and procedures in place, but are going above and beyond standard business practices to offer customers the best possible experience when using financial services or buying financial products.